Google's $8.5M Settlement, Censorship-Free Kindles, Unhappy Meals: The Week in Social Buzz

The Ad Age/OneRiot Brand Buzz Chart, Oct. 28-Nov. 4

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 Comedy Central Rally to Restore Sanity and/or Fear Attracts Tens of Hundreds of Thousands of Millions :) CNN: Stewart, Colbert Preside Over Lighthearted, Star-Studded Rally
2 Google Google to Pay $8.5 Million to Settle Buzz Class-Action Suit :( PC World: Google Settles Buzz Lawsuit With No Payout to Gmail Users
3 Amazon Black-Market Kindles Allow Chinese Access to Western Websites :) AFP via Yahoo News: Amazon's 3G Kindle Leaps 'Great Firewall of China'
4 AOL AOL Reports Mixed Financial Results :-| TechCrunch: AOL's Third Quarter: Revenue Drops 26%, Profit Surges
5 McDonald's San Francisco's Board of Supervisors Bans Happy Meals in War on Childhood Obesity :( LA Times: San Francisco Bans Happy Meals
6 MGM James Bond Studio Files for Chapter 11 :( Reuters: MGM Studio Files for Bankruptcy, Icahn Backs Plan
7 Facebook Facebook Teams Up With Electronic Arts :) WSJ: EA Enters Pact With Facebook to Simplify Gaming Experience

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about the OneRiot advertising network, which helps brands and marketers reach an influential audience on the realtime social web, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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