Hertz, Delta, MTV and Twitter Get Great Buzz This Week; FedEx, Not So Much

The Ad Age/OneRiot Brand Buzz Chart, Sept. 9-16

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 MTV MTV Heats Up With Gaga-rific Video Music Awards :) MTV: 2010 MTV Video Music Awards
2 Twitter Twitter Gets a Facelift :) NYT: Twitter Revamps Its Web Site | Ad Age: Twitter Unveils New Features for Users and Advertisers
3 YouTube YouTube Sees Live Action :) Engadget: YouTube starts up live streaming trial, could turn into LiveTube if all goes well
4 FedEx FedEx to Send 1,700 Employees Packing :( SFGate: FedEx delivers int'l profits but cuts US jobs
5 Hertz Not-so-Thrifty Hertz to Spend $1.4 Billion Absorbing Competitor :) CBS News: Dollar Thrifty OKs Takeover Offer from Hertz
6 Delta Delta Revenue To Take Off :) Reuters via Yahoo: Delta expects higher revenue in third quarter
7 Nintendo Nintendo Gaming Icon Hits the Quarter Century Mark :) Examiner: Super Mario Bros. by Nintendo turns 25

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its realtime advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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