Early Christmas for Google Employees; TLC's Mama Grizzly Scores; GM Soars: The Week in Social Buzz

The Brands Getting the Most Chatter -- Good or Bad

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In this weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 Apple The Beatles Arrive on iTunes, Thrilling Some (Well, Steve Jobs), Boring Others :-| LA Times: The Beatles on iTunes: Five reasons it's not all that exciting
2 GM GM Surges in Comeback IPO :) MSNBC: GM shares jump as automaker relaunches as public company
3 Google Christmas Comes Early for Googlers :) Business Insider: Google Gives All Employees Surprise $1,000 Cash Bonus And 10% Raise
4 Loehmann's Christmas Comes Too Late for Loehmann's :( WSJ: Discount retailer Loehmann's files for bankruptcy
5 TLC Mama Grizzly Scores Top-Rated Series Premiere in TLC's History :) The Washington Post: Nielsen: 5 million watched Palin's TLC show
6 Facebook Facebook Worth $41 Billion (in Theory) :) Bloomberg: Facebook Passes EBay in Value, Becoming No. 3 U.S. Web Company
7 Nissan Nissan Expects to Sell Half a Million Leafs and Other Electric Cars by 2013 :) AP via Yahoo News: Nissan-Renault aims for 500K electric cars by 2013

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about the OneRiot advertising network, which helps brands and marketers reach an influential audience on the realtime social web, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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