Buzz Blesses Google and CNN, But Runaway Steward Is Still Making JetBlue Suffer

The Ad Age/OneRiot Brand Buzz Chart, Sept. 2-9

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In this new weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

The Story The Spin Key Source
1 Google Google Unleashes Psychic Powers :) NYT: Google Unveils Tool to Speed Up Searches
Ad Age: Google Instant Changes Game for Brands
2 CNN CNN Chooses Morgan to Wear the Suspenders :) EW: Piers Morgan named as Larry King's CNN replacement
3 JetBlue Plane-Ditching Diva Works on Plea Deal :( ABC: Fed-up flight attendant seeks deal in court
4 Burger King The King Knights His New CEO :| AP / Yahoo Finance: Burger King buyer names rail exec as future CEO
5 Google Google's Homepage Gets Animated :) Switched: Google Logo Celebrates Birthday with Bouncing Balls
6 Samsung Samsung Hopes to Fascinate Consumers :) Mashable: Samsung Fascinate Coming to Verizon Stores on September 9
7 Oracle Oracle Forsees Big Bonus for HP's Ex-CEO :| CNN Money: Hurd could get $10M bonus from Oracle

ABOUT THIS CHART: OneRiot has created a proprietary Trending Topic Engine that surfaces stories trending right now across Twitter, Facebook, MySpace and Digg. Advertising Age parses brand-related data collected by OneRiot over a one-week period, assigns a "spin" to each story based on the nature of the prevailing coverage, and selects a "key source" from among the news outlets whose links are being shared most widely on the social web. For more about OneRiot, including information about RiotWise, its realtime advertising network, click here.

Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

For more stats, data, research and analytics about marketing, advertising and consumer trends, please visit the Ad Age Stat blog (@AdAgeStat on Twitter).

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