Andy Jung

Senior Director of Advertising-Media, Kellogg North America

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The ability these days to watch mini-cartoons on cellphones has Andy Jung's mind buzzing with ideas. While the senior director of advertising-media at Kellogg North America is cagey about plans for 2007, he says with these new media outlets "come new opportunities to tie advertising and communication to that content."
Andy Jung, Senior Director of Advertising-Media, Kellogg North America
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Mr. Jung, 46, a nine-year veteran of Kellogg, should know, considering all the changes he's weathered. He began his career at the cereal giant in brand management following nearly a decade of work in account management on the agency side and six years in marketing for children's book publisher Golden Books Family Entertainment. After helping to launch Raisin Bran Crunch, among other work, in the few years he worked on adult cereal brands, Mr. Jung became involved in Kellogg's global initiative to shift its ad agencies from commission- to fee-based, a role that landed him the title of media director in 2000.

Since then, the media landscape has evolved dramatically. Mr. Jung takes it all in stride. He's a rare face in the Kellogg headquarters, shuttling around as he does meeting with media partners, potential media and agency allies, and emerging media players around the globe. To ensure Kellogg is taking a leadership role in the larger advertising world, Mr. Jung serves on the Ad Council board and has been involved since 2002 with the American Advertising Federation, of which he is chairman. "I'm on the road a lot," he says.

Adding more global responsibilities to his role recently has meant even more travel for Mr. Jung, who has been engaged with global agency compensation initiatives of late.

Mr. Jung oversaw Special K's tie-in with the launch of Warner Bros.' "The Tyra Banks Show" last September, which includes ad time as well as Special K sponsorship of a weight-loss segment within the show and product integration. The effort was "deemed very successful" and is likely to spark more initiatives in a similar vein.

* Pushing digital and brand integration

* Evolved the Special K Challenge into a full-scale online community
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