'Entertainment Weekly' Exec Departs for 'OK'

Tom Morrissy Will Be Gossip Title's Third Publisher Since August 2005

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NEW YORK (AdAge.com) -- Tom Morrissy has stepped down as Entertainment Weekly's associate publisher and is heading to OK, where he'll become the title's third publisher since its U.S. edition arrived here from the U.K. in August 2005.
Tom Morrissy
Tom Morrissy Credit: WireImage

A spokeswoman for OK was unable to provide immediate comment. But when questioned, a spokeswoman at Time Inc.'s Entertainment Weekly said, "I can confirm that Tom is leaving and will be the publisher at OK."

Mr. Morrissy would succeed Melanie Danks, a group publisher at OK parent Northern & Shell who arrived last September to take over for the original publisher, Gabriel Fireman. Ms. Danks could not be reached late last evening.

Picking up momentum
OK arrived in the U.S. last summer full of bravado, but struggled early on the newsstand and among advertisers. It picked up momentum after a cover redesign that made it more closely resemble American celebrity weeklies -- and reducing the cover price to $1.99 to $3.29.

Northern & Shell Chairman Richard Desmond told Advertising Age last June that the magazine had about 700,000 paying readers each week, whether subscribers or newsstand buyers. By comparison, Wenner Media's Us Weekly reported average paid and verified circulation of nearly 1.8 million for the first half of 2006, according to the Audit Bureau of Circulations.

The Audit Bureau does not yet publish circulation reports for OK, nor does the Publishers Information Bureau yet issue its ad-page counts.
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