Hearst Elevates Ellen Levine to Editorial Director

Hires 'Prevention' Editor for 'Good Housekeeping'

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NEW YORK (AdAge.com) -- Hearst Magazines has named Rosemary Ellis to succeed Ellen Levine as editor in chief at Good Housekeeping, the storied woman's service title that Ms. Levine has headed since 1994. Ms. Levine was the publication's first female top editor.
Ellen Levine
Ellen Levine

Ms. Levine, as expected, assumes the newly created post of editorial director at Hearst Magazines, reporting to President Cathleen P. Black. Ms. Ellis had been senior VP-editorial director at Rodale's Prevention magazine since 2003. Each appointment is effective July 17.

Rodale, in turn, promoted Jenny Cook to acting editor in chief at Prevention. She was formerly executive editor.

Focus on brands and digital
In the new editorial director post, Ms. Levine will work on strengthening existing Hearst titles and developing new ones both domestically and abroad. And in a reflection of the breadth of activities and businesses that magazine publishing has come to embrace, she will seek out opportunities in brand extensions, digital platforms and other areas.
Rosemary Ellis
Rosemary Ellis

Ms. Ellis leaves Prevention to take the iconic Good Housekeeping, which has paid circulation of 4.6 million, into the future. Its newsstand sales averaged about 767,000 last year, down from an average of 878,542 in 2004, according to the Audit Bureau of Circulations. Its ad pages improved 4.3% in 2005 but fell 6% in the first quarter of this year, according to the Publisher Information Bureau.
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