Hearst Nabs New Publisher From Rodale

Kate Kelly Smith Takes Over 'House Beautiful'

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NEW YORK (AdAge.com) -- Hearst Magazines has Rodale startup Women's Health to thank for its new VP-publisher of faltering House Beautiful. Kate Kelly Smith, Women's Health VP-publisher since its launch, succeeds David Arnold, who had been publisher of House Beautiful since 1999.
Kate Kelly Smith was named publisher of 'House Beautiful.'
Kate Kelly Smith was named publisher of 'House Beautiful.'

The company did not explain Mr. Arnold's departure. "David has done a great job during his years of service to Hearst, and we wish him well in future endeavors," Cathleen P. Black, president, Hearst Magazines, said in a statement.

House Beautiful faces growing competition from multiplying shelter and home-heavy magazines, from Time Inc.'s Real Simple to Conde Nast's Domino to Martha Stewart Living Omnimedia's brand new Blueprint. House Beautiful ad pages from January through July were off nearly 20% from the equivalent period a year ago, after falling 8.4% last year, according to the Publishers Information Bureau. Mr. Arnold did not return a message seeking comment.

Hearst and 'House Beautiful' alumna
Ms. Smith is a Hearst and House Beautiful alumna, having spent 1994 through 2001 in various House Beautiful positions, including associate publisher and advertising director. Before that, she spent four years in London working for Hearst subsidiary National Magazine Company.

"We're pleased to welcome Kate back to both Hearst and House Beautiful," Ms. Black said. "With her 20-plus years in the publishing industry, strong home-furnishings contacts and excellent advertiser relationships, Kate is the right person to lead sales efforts on one of our most established and beloved titles."
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