Hearst Names Kristine Welker to Head Digital Media Sales

And Names a Replacement for CosmoGirl's Publisher Slot

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NEW YORK (AdAge.com) -- Hearst Magazines on Feb. 14 shifted Kristine Welker, publisher of CosmoGirl since 1999, to head up its digital-media sales. Ms. Welker, a big proponent of digital initiatives for CosmoGirl, was named VP-sales and marketing at Hearst Magazines Digital Media and succeeds Pamela Raley, who left the company.
Kristine Welker
Kristine Welker

Vicki Wellington will be the next publisher of CosmoGirl magazine; she had been associate publisher of Conde Nast's Domino.

Hearst Magazines Digital Media unit, created in March 2006, has been particularly active lately; just today it signed up to participate in testing Yahoo Buzz, a news site that allows readers to vote articles up or down. Last week the division announced partnerships with YouTube, extending magazine brands with channels such as Marie Claire Mag, and AOL, where it will contribute to the new AOL Home site.

Growth in circ
While some big magazines for teen girls, including Teen People and Elle Girl, have exited print amid the digital explosion and choppy print conditions, CosmoGirl has persisted. Its average paid and verified circulation grew slightly -- 0.8% -- to nearly 1.5 million in the most recent report to the Audit Bureau of Circulations.

Its digital plays have included last November's introduction of CG! Concierge, an ad program linking teen shoppers to local malls selling specific products, and early involvement in mobile platforms. Its ad pages in print, however, fell 10.5% in 2007, according to the Publishers Information Bureau.

Before joining Domino at the ground floor in 2004, Ms. Wellington held posts at magazines including Self, Rolling Stone and Ms. She starts her new role at CosmoGirl on March 10.
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