'Better Homes & Gardens' Gets Veteran as Editor

Gayle Butler Helmed Special Interest Publications at Meredith

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NEW YORK (AdAge.com) -- More than two months after Better Homes & Gardens, Meredith Corp.'s biggest magazine, saw editor in chief Karol DeWulf Nickell depart for undisclosed reasons, a new top editor has been named. She is Gayle Butler, who had been editorial director for the Better Homes & Gardens special interest publications and creative collection unit since 2004.
Gayle Butler
Gayle Butler

Ms. Butler said her experience with the huge variety of Better Homes branded publications and products has given her plenty of insight into the magazine's audience in all its dimensions. "Nothing could prepare me better for taking the helm of Better Homes & Gardens," she said.

Crown jewel of Meredith
The magazine, the biggest and most successful women's service title, couldn't be more important to Meredith. It reported average paid circulation of 7.6 million for the last half of 2005, according to the Audit Bureau of Circulations.

"It thrills me," said Ms. Butler, who has been at Meredith since 1983 and was once an associate editor of BH&G. "Of course it's a huge responsibility but it's a real passion for me."

Her appointment is technically effective July 1. She said that unlike most of the media world, she plans to be in the office on July 3.
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