Horizon to Get Interactive Through Acquisitions

Adds Exec to Seek Out Opportunities

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NEW YORK (AdAge.com) -- Independent media agency Horizon Media is opening the door to further growth by creating a new position focused on new ventures for the agency, including international strategic alliances and acquisitions.

Steve Faske, 51, started this week as Horizon's new senior VP-director of business operations, working with Horizon's Diversified Service Groups, the branch that handles direct marketing, out-of-home and nontraditional media to identify growth opportunities. He reports to Horizon President-CEO Bill Koenigsberg.

Veteran of Sony
Most recently Mr. Faske worked as chief financial officer and strategic planning officer at Lifestyle Ventures, an eight-person telecommunications company that focused on wireless handsets and musical content. Previously, he spent 18 years at Sony Music Entertainment, acquiring music publishing catalogues. "A lot of what I did at Sony and then at my new company was evaluating new-business opportunities and looking for strategic alliances," he said.

Mr. Faske's new position at Horizon is a logical next step: He'll be a senior executive in a company that is already successful and is continuing to grow, and he'll be involved in the long-term growth and strategy. "This is a job description that I would sort of write for myself if I could,” he said.

Horizon has in recent years expanded its offering through acquisitions. Two years ago, for instance, it bought MassTransit, an interactive buying-and-planning company. Mr. Koenigsberg said Horizon is considering additional acquisitions in interactive area or emerging technologies.
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