Mr. Doyle, 49, describes the win as a high point of his year
(second only to winning the top slot at the agency). "I was
speechless," he says, adding that people on all seven floors of the
agency were "shrieking, hooting and hollering" at the news.
"We looked at this and knew it was the biggest game we were ever
going to be in, and the crowning achievement that day came
through," Mr. Doyle says.
The win helped notch a 25% increase in billings, which totaled
nearly $8 billion, at the WPP Group-owned agency during 2007, a
major achievement for the new CEO, whose task has been to help
AT&T and other marketers combine their traditional and
nontraditional communications efforts.
"We are very analytically driven in a world where clients are
increasingly looking for accountability and that the investment is
spent in the right channels in the right ways," Mr. Doyle says.
He's been busy bolstering Mediaedge:cia's credentials not only in
digital but in other emerging areas, such as sponsorship.
His boss, Charles Courtier, Mediaedge:cia global CEO, describes Mr.
Doyle as "integration personified." Mr. Courtier says the North
American chief is not only a committed and driven person but
someone who genuinely enjoys what he does for clients, which span
movie studio Paramount, airline Virgin Atlantic and retailer
When asked to name his role models, Mr. Doyle cites Group M supremo
Irwin Gotlieb and musician Bruce Springsteen. "His music is words
to live by, even in the business world," says Mr. Doyle, who's
something of a musician himself.
Often described as a roll-up-his-sleeves kind of guy who likes to
get in the middle of things, Mr. Doyle gets this tongue-in-cheek
advice from AT&T's Mr. Evans: "Be the CEO and quit renting the