Mullen Gets a New Chief Media Officer

Steve Calder Oversees MediaHub at Boston Agency

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NEW YORK ( -- If chief activation officer was the hot new elevated job title for the major media buyers last year, chief media officer is the latest being added to the business cards of those at the midsize players. Steve Calder was named chief media officer of MediaHub, a group he has led out of Interpublic's Boston-based media agency Mullen.
Steve Calder
Steve Calder

Recent successes
Mr. Calder created MediaHub in 2005 to attract new business. The first two years brought slow but steady growth, bringing in clients such as Timberland, UPromise and IAC/Interactive Corp. The latter's brand account was won over by MediaHub in a review with its former agency, OMD, last fall. Timberland was also the result of a pitch war with MPG.

Such recent successes have encouraged Mr. Calder in his efforts to make MediaHub a competitive David to the Goliaths of the major media-buying agencies.

"I have a very strong belief that the top seven or eight media buyers are not right for every client," Mr. Calder said. "Some clients can get a whole lot of better service or accountability in the marketplace by using a company like our own, something that has more senior-management individuals with enormous experience who can actually work on the business."

Most of the major agencies, Mr. Calder said, will siphon off their special services to an analytic or a specialized sports division, for example. The intent at MediaHub is to "get the guy who runs sports and entertainment working on your business effortlessly, without having to bring in a separate division of a holding company."
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