Peter Bauer Finds New Life in Corporate Sales

Time Inc. Exec Had Overseen Weekly Newspaper Title

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NEW YORK ( -- Peter Bauer, who lost his job as publisher of the Life newspaper supplement when Time Inc. pulled the plug in March, has been working a new job upstairs as VP-corporate sales and marketing in the Time Inc. Media Group since late May.
Peter Bauer

Peter Bauer

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'High-potential clients'
In his newly created post, Mr. Bauer will be responsible for developing companywide initiatives with "high-potential clients," the company said in an internal memo last month. He reports to Leslie Picard, senior VP-corporate sales and marketing.

When Time Inc. shuttered Life magazine in March, 42 Time Inc. employees, 17 from editorial and 25 from the publishing side, lost jobs. Three of the top executives for the title -- Mr. Bauer, Editor William Shapiro and Executive Editor Maggie Murphy -- were given the opportunity to find new positions within the company.

Mr. Bauer, who worked closely with CEO Ann Moore when she was in charge of the women's group and is highly regarded by her, landed at Life after his position as president of Time Inc.'s People magazine was eliminated in another reorganization.
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