'Prevention' Names New Editor in Chief

Liz Vaccariello Moves Over From 'Fitness'

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NEW YORK (AdAge.com) -- Continuing the magazine industry's game of musical chairs, Liz Vaccariello has stepped down as executive editor at Meredith Corp.'s Fitness magazine to become the new editor in chief at Rodale's Prevention. She takes the helm from Rosemary Ellis, who left her post as Prevention's senior VP-editorial director in May to become editor in chief at Hearst Magazines' Good Housekeeping.
A new editor at 'Prevention' means another change for 'Fitness.'
A new editor at 'Prevention' means another change for 'Fitness.'

Lots of industry movement
It's not quite as neat a rotation as Dennis Publishing and Wenner Media performed this spring, when Maxim's associate publisher quit to become publisher at Rolling Stone, only to be succeeded at Maxim by Rolling Stone's previously ousted publisher. But it's another change for Fitness, which yesterday made official the appointment of its new editor in chief, Denise Brodey, after she rode out a three-month noncompete contract clause being enforced by American Media, where she had previously been the No. 2 editor at Shape. And it shows that not everything must grind to a halt with the summer heat and seemingly half the magazine industry on vacation.

"We're excited to have Liz join the Prevention team as its new editor in chief," said Steve Murphy, president-CEO, Rodale. "The magazine has been a trusted source to millions of readers for more than 50 years. I'm confident that Liz will bring the creative insights and management talent to ensure that Prevention continues to lead the health and wellness field."

Jenny Cook
Jenny Cook, Prevention's executive editor, has been serving as acting editor in chief since Mr. Ellis departed, and will continue in her role as executive editor.

Prevention reported average paid circulation of 3.3 million for the second half of last year, the most recent period available from the Audit Bureau of Circulations. The magazine sold 561.5 ad pages in the first half of this year, down 8.2% from the first half of 2005, according to the Publishers' Information Bureau.
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