Publisher Job All About Integration at

'Teen Vogue's' Jane Grenier to Sell Launch

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NEW YORK ( -- CondeNet, Conde Nast's digital division, has named Jane Grenier to be publisher of, the site for teen girls now in beta testing. Ms. Grenier had been associate publisher for marketing at Conde Nast's Teen Vogue, where among other things she worked on ad programs integrating Teen Vogue and Flip.
Jane Grenier
Jane Grenier

Virtual flipbooks
The publisher's job at, an ad-supported site centered on virtual flipbooks created by visitors, will differ a bit from its equivalent at print magazines or even other CondeNet websites. Ad units are relatively limited, for example, and don't appear when users are checking out the flipbooks, where most page views will probably come from. At the same time, sponsors can include brand art and other images in the toolbox that girls will use to make their flipbooks. opens to the public on Feb. 6.

"Jane has been with Teen Vogue since the launch and has done an outstanding job crafting innovating programs for leading marketers looking to reach teen girls," said Dee Salomon, senior VP-sales and marketing, CondeNet. "Her experience in the market will be a tremendous asset to us as we engage marketers with the opportunities Flip can provide in connecting brands with teen girls online."
Before joining Teen Vogue, Ms. Grenier was associate publisher, creative services at Gourmet, another Conde title, where she worked on integrated programs with CondeNet's She previously played roles at magazines including Esquire, Vogue and Details.

She is being succeeded at Teen Vogue by Dawn David, who had been the magazine's executive director for creative services.
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