Schenck Takes Over As Rolling Stone Publisher

Assumes Post Amid Drop in Ad Pages, Newsstand Sales

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NEW YORK ( -- Wenner Media has named Will Schenck to take over as publisher of Rolling Stone, where ad pages have been falling steadily. Mr. Schenck, who had been publisher of the sibling title Men's Journal since October 2005, succeeds Ray Chelstowski as publisher at Rolling Stone. The company said Mr. Chelstowski, who was elevated from associate publisher in July 2007, is leaving to pursue other opportunities.
Will Schenck
Will Schenck

The move comes at a critical time for Rolling Stone, not just because ad pages from January through the Aug. 21 issue came in 20% lower than in the same period last year, according to Media Industry Newsletter figures. The magazine recently reported average paid and verified circulation of 1.45 million for the first half of this year, up 0.6% over the first half of 2007, according to the Audit Bureau of Circulations. But newsstand sales, which many consider an indicator of a magazine's vitality, slipped 6.6% during the same period.

Rolling Stone is also giving up its iconic oversize format, adopting higher-quality paper and going to perfect binding with the Oct. 30 issue.

"I am thrilled to have the opportunity to work on Rolling Stone, especially as it enters an exciting new phase in its 40-year history," Mr. Schenck said today in a statement. Ad pages at Men's Journal grew nearly 30% during his tenure, the company said today. Wenner said it expects to name a successor to Mr. Schenck shortly.
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