Tina Gaudoin to Helm WSJ Glossy

Pursuits Finds First Editor at The Times of London's Quarterly, Luxx

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NEW YORK (AdAge.com) -- The Wall Street Journal is forging ahead today with plans for Pursuits, the glossy quarterly magazine it still expects to introduce this fall, by naming Tina Gaudoin its first editor. Ms. Gaudoin had been editor of The Times of London's quarterly, The Times Luxx, since last June.
Tina Gaudoin
Tina Gaudoin

Pursuits is intended to increase inventory available to advertisers seeking high-end lifestyle positioning, a group of customers that shows no sign of leaving print despite the rise of digital and, of course, broader recession concerns.

In her new post atop the Journal's most high-profile effort since News Corp. took control last month, Ms. Gaudoin will work closely with the Journal's own news department. She will report to Mike Miller, deputy managing editor of the Journal. Her partner at the helm of Pursuits will be Jamie Friedman Altschul, who was named the start-up's associate publisher and advertising director last October.

Ms. Gaudoin joined The Times of London in 2003 as style director of its Sunday magazine. She began her career as a beauty editor at Tatler but by 1992 was ready to move to New York and help relaunch Harper's Bazaar. She later held posts as a senior writer at Vogue, deputy editor of Tatler back in London and editorial director of iVillage in the U.K.
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