Wenner Finds New Publisher at 'Maxim'

Tim Castelli Will Join 'Rolling Stone' Right Before 1,000th Issue

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NEW YORK (AdAge.com) -- Wenner Media Chairman Jann Wenner today named a new publisher for his cherished Rolling Stone: Tim Castelli, who had been associate publisher at Dennis Publishing's Maxim.
Tim Castelli
Tim Castelli

Associate Publisher Ray Chelstowski had been acting publisher since Feb. 17, when Steve DeLuca abruptly left after failing to hammer out a new contract with Mr. Wenner. "Jann felt if we couldn't see eye to eye that it was best to part ways," Mr. DeLuca told Advertising Age that day. He had been publisher since early 2004.

13 years at Ziff Davis
Before Mr. Castelli's turn at Maxim, he spent 13 years at Ziff Davis Media, eventually becoming senior VP-group publisher for the company's consumer technology group. During his time there, he also did a stint as publisher of PC Magazine and helped launch Sync, which closed last year.

"I am thrilled to welcome a talented executive such as Tim to the company," Mr. Wenner said in a statement. "His strong leadership skills, wide-ranging industry experience and grasp of new technologies will be invaluable to the magazine."

Ad pages at Rolling Stone fell 2.8% last year, according to the Publishers Information Bureau. The title reported average paid circulation of 1.3 million during the second half of last year, up slightly from 1.25 million during all of 2004, according to the Audit Bureau of Circulations. Mr. Castelli joins just as Rolling Stone is looking forward to the magazine's 1000th issue, due out May 5 with 140 pages of ads.
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