NEW YORK (AdAge.com) -- Is it really possible that Graydon Carter, editor of Conde Nast?s Vanity Fair, is heading to Paramount Studios to replace Brad Grey? Sounds outlandish, no? But that?s the rumor currently being stoked in the blogosphere, apparently kicked off in earnest by Toby Young, the author of ?How To Lose Friends and Alienate People.?
Late last week, Young posted an item to his Web site (tobyyoung.co.uk) laying out the thinking behind such an unlikely scenario. With embattled Brad Grey now linked by The New York Times to the Anthony Pellicano wiretapping scandal, Hollywood expects him to be out of a job sooner rather than later. The forces behind Paramount -- which, by the way, is now part of a new public company since Viacom split in two -- will want to put this scandal far behind them, and naming someone as unexpected as Carter will move the story beyond Grey. Carter has no experience running a studio, but arguably, neither did Grey. And Carter has good relationships with talent, or at least knows how to get them to show up for his annual Oscar party.
Does it strike you as a bit implausible? Take heart. Young, whose above-mentioned book chronicles his contentious tenure as a Vanity Fair writer, ends his posting with the reminder that April Fool?s Day is but a week away.