'Long Tail': The Book Party

What Everyone Is Talking About

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NEW YORK (AdAge.com) -- Web 2.0 seems to come with its own version of irrational exuberance. Last night the digerati -- along with swarms of hipsters -- turned out at Tribeca Cinemas where Flavorpill threw Wired's Chris Anderson a bash for his new tome "The Long Tail," already No. 2 on the Amazon.com top-sellers list.
Stop making sense, Chris! Chris Anderson and David Byrne
Stop making sense, Chris! Chris Anderson and David Byrne Credit: Wired/Alex Oliveira/startraksphoto.com

The fete began with cocktails before heading down into a small theater where the author played up web geekiness: He told the crowd he had been traveling on his book tour with only a carry-on bag and had worn the same jacket for the last twelve days ("I'm the most rumpled Condé Nast editor ever"). He also sang praises of Power Point and peppered his presentation with phrases like "if you'll indulge me in a little bit of information theory."

Of course, the presentation would have made Leslie Moonves shake is in his shoes, especially the part where Anderson pointed out the No. 1 show on TV last year – "CSI" – wouldn't have cracked into the top ten 15 years ago.

But the digerati ate it up. Gawker's Nick Denton, Nerve.com's Rufus Griscom, Fishbowl NY's Dylan Stableford and Dealbreaker's Elizabeth Spiers were there. Also joining the fray were former Condé Nast Editorial Director James Truman, Martha Stewart Living Omnimedia's Cindi Stivers and Talking Heads-frontman-turned-Power Point evangelist David Byrne. (Apparently he and Anderson have more in common than just music.)

As for this week's news that Wired Digital and Wired magazine will finally be reunited after 8 years apart, Anderson called it "a coincidence" that it came to fruition the same week as his bash, but said he was "really happy, this is what I look like when I'm really happy."

As for the hipsters? They showed up for the free Level vodka (Long Tailtinis, anyone?) and the music. Anderson said he was so excited that James Murphy of LCD Soundsystem was there he felt like a teenager who was having Beyoncé perform at her Sweet 16 party. Watercooler, however, felt much older, departing at midnight -- two hours before the party wrapped.
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