Who Matters Today? Why, You Do

What Everyone Is Talking About

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NEW YORK (AdAge.com) -- Business 2.0 has put out a list called 50 Who Matter Now that lays out the 50 most influential people in business today. Glancing over the names, those who toil online and in media will feel gratified that their industry has an enormous amount of sway going forward.
Consumers who create content top the list.
Consumers who create content top the list.

Thirty-three out of 50 are running or have launched successful web ventures (like Sergey Brin and Larry Page of Google and Stewart Butterfield and Caterina Fake of Flickr), are working to develop new internet forms (i.e. Ried Hoffman, angel investor and CEO of LinkedIn, Digg founder Kevin Rose and Wikipedia founder Jimmy Wales), are producing content or machines that let you view that content (Apple's Steve Jobs, Disney's Bob Iger, Oprah Winfrey) and/or are in a position to expand where content can be distributed (Skype's Janus Friis and Niklas Zennstrom; Qualcomm's Paul Jacobs), or curtail what content gets seen (FCC's Kevin Martin).

Others who made the list include News Corp.'s Rupert Murdoch, InterActiveCorp.'s Barry Diller, aQuantive's Brian McAndrews, Crispin Porter & Bogusky's Alex Bogusky, YouTube's Chad Hurley and Steven Chen, Amazon.com's Jeff Bezos, Sling Media's Blake Krikorian, Gawker Media's Nick Denton and Virgin Group's Richard Branson.

But don't get too comfortable, media and internet moguls, because the No. 1 slot went to "You!" -- the consumer as creator of content. So Mr. Murdoch, you may matter today, but if you don't play your cards right, you won't matter tomorrow. Better get going on those MySpace plans.
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