Time Inc. Not Yet Done With the Pain

What Everyone Is Talking About Today

By Published on .

NEW YORK (AdAge.com) -- Rumors of new and significant layoffs at Time Inc. are pounding louder and louder, with many industry players inside and outside the company convinced that the ax will fall again by Friday.

Just last week, chairman-CEO Ann S. Moore told Advertising Age that changes to the company, which have been arriving in big waves since last year, are not done. "We have been doing some reorganizations at the middle," she said, "and will continue to do that."

On Monday, the company said it had combined the sales and marketing operations of its business and finance titles and eliminated three jobs in the process -- although that kind of reduction pales in comparison to the 105 executives shown the door in December or the February layoffs and buyouts that erased almost another 100 posts.

Then this morning Gawker.com posted an anonymous e-mail it said it had received warning of cuts on the editorial side this week. "Apparently, editors at various magazines have been told they have to cut a set percent of their staff by this Friday," the e-mail said. "Don't know if that means the bad news goes out on Friday to staff or that they have to submit the list of names to corporate. Either way, more layoffs very soon."

Time Inc. isn't talking, but these rumblings come on top of the closures of five magazines since March 27 (Hachette Filipacchi's Elle Girl, American Media's Celebrity Living Weekly, Shape en Espanol, and car buff title MPH, and Conde Nast's Cargo). Let's just say this for now: This is a tough time to be an editorial staffer out on the street.

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