- The most influential Twitterers tweeting about Apple last
Wednesday (i.e., those most retweeted) were, predictably, the
blogs, including Gizmodo, TechCrunch and Mashable.
- The most shared and clicked links -- also predictably --
those that facilitated live viewing of Steve Jobs' presentation,
notably Ustream's feed, and those that offered "live-blog"
the event, most notably live.gizmodo.com.
- Trendrr v3's real-time sentiment meter -- which uses
logic and linguistic analysis to gauge the general mood of
surrounding a specific topic -- hovered heavily positive about
throughout the day at 60%. The 17% negative reading is
high; the majority of gripes had to do with problems viewing the
stream of the event.
- Your average Twitter-happy Apple fanboy really is ... a boy.
Per Trendrr v3's estimate, three out of four tweets about Apple
during Steve Jobs' presentation last Wednesday came from males.
Since then, Apple fangirls stepped up their tweeting a bit, but not
by much, with a cumulative gender ratio of 62% male/38%
~ ~ ~
Dumenco's Trendrr Chart of the Week is produced
collaboration with Wiredset, the New
York digital agency behind Trendrr, a social- and
digital-media tracking service, and Curatorr, a social
media filtering and publishing
platform. More background
here. Trendrr offers a free trial account; Trendrr Pro,
which offers more robust tracking and reporting tools, comes
various paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist
Advertising Age. You can follow him on Twitter @simondumenco.