As of this writing, there are more than 600 listings on eBay for copies of today's Post, with the top two listings offering the paper via the auction site's "Buy It Now" option at $8.99 (more than 140 have sold so far) and $9.88 (40 sold so far), both with free shipping.
A wordless promotional video (above) on Supreme's Instagram account that shows the paper getting printed has racked up nearly 300,000 views as of this writing, and various quasi-competitors of the Post have been covering the unlikely demand; The New York Times, for instance, quotes the Post's publisher Jesse Angelo as saying the obvious: his paper has been "flying off the shelves."
Supreme collectors have been posting photos of their copies of the Supreme-wrapped Post on social media, and @DropsByJay on Twitter, which offers "Supreme news, droplists, and leaks," helpfully notes that the New York tabloid also has distribution on the West Coast:
Also available in Los Angeles pic.twitter.com/qvvRjonXet— J (@DropsByJay) August 13, 2018
Given that Supreme is a youth-culture brand, and newspapers are for, well, the olds, the irony of all this not been lost on anyone in media—including the social editor at the Post, who took to Twitter to quote a key line from an account by New York Magazine's The Cut of today's Supreme-induced frenzy:
"This is the first time I ever bought a newspaper," said one 18-year-old https://t.co/KoJlmVwlr5— Connor Ryan (@connortryan) August 13, 2018
Next, Ad Age's biggest event of the year, has added new speakers including Pras Michél, the Fugees co-founder now creating Blacture; David Dancer, CMO at MedMen, the marijuana dispensaries operator; Meiling Tan, head of marketing at Waymo; Natalia Oberti Noguera, founder and CEO of Pipeline Angels, the network of women investors; Dara Treseder, chief marketing officer at GE Ventures; and Jen Wong, the chief operating officer at Reddit. They join a Next lineup already stacked with CEOs, investors, founders, innovators and marketing leaders, coming together Nov. 13 and 14 in New York to describe the near future in everything from AI to food. Aug. 15 is the last day for early-bird tickets; regular pricing begins Aug. 16.