"Panna is focused on the intersection of premium video content
and digital product to deliver great experiences," Nancy Dubuc,
president-CEO, A&E Networks, said in a statement. "Given those
are areas of focus for FYI, we are extremely excited to partner
with Panna."
As part of the deal, FYI will air "12 Hacks of Christmas," a
series of 45-second interstitials that will run each night in the
channel's prime-time block through Dec. 24. The short videos will
include recipes from notable chefs like Seamus Mullen, Michael
Anthony, Michael Tusk and the Canal House, which will help viewers
prepare for the holiday season.
FYI previously aired Thanksgiving hacks created by Panna and is
working with the company to develop additional content. FYI was
rebranded from Bio Channel in summer 2014 and currently airs series
like "Tiny House Nation" and "Married at First Sight." Khloe
Kardashian will also host a talk show on the channel starting in
January.
Panna, which was founded by former music executive David Ellner
in 2012, has been downloaded more than 1 million times, according
to the company. It boasts 200,000 monthly unique visitors, as well
as 500,000 users across its email and social platforms.
Subscriptions cost $19.99 per year.
Panna also recent launched Simmer, described as "Instagram of
video recipes," which enables users to upload their own favorite
recipes in step-by-step video format.