Serena Williams, Usain Bolt Kid Around in New Gatorade Ad

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

By Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Fiat shows why its 500X is both a need and a want; belVita's breakfast biscuit sandwich seems to suit all types, hot or not; McDonald's is carrying "Skylanders: SuperChargers" toys in its Happy Meals; and one man discovers a crab doesn't make a good pet in a spot from Joe's Crab Shack.

Finally, the inner child of top athletes Serena Williams, Usain Bolt, April Ross and Paul George is at play in Gatorade's latest ad.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Gatorade: Never Lose the Love: Usain Bolt, Serena Williams, Paul George, April Ross Gatorade: Never Lose the Love: Usain Bolt, Serena Williams, Paul George, April Ross
Network: VH1
Show: Above the Rim
Primetime Airing: Jun. 14, 8:43 pm ET
FIAT: Drive and Discover Event: Split FIAT: Drive and Discover Event: Split
Network: truTV
Show: Hack My Life
Primetime Airing: Jun. 14, 10:38 pm ET
belVita: Hot Guy belVita: Hot Guy
Network: Hallmark
Show: The Middle
Primetime Airing: Jun. 14, 10:54 pm ET
McDonald's: Skylanders: SuperChargers McDonald's: Skylanders: SuperChargers
Network: Nick
Show: SpongeBob SquarePants
Airing Date: Jun. 14, 7:13 am ET
Joe's Crab Shack: Kisses Joe's Crab Shack: Kisses
Network: ION
Show: Criminal Minds
Primetime Airing: Jun. 14, 10:50 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Chevrolet: Silverado Strong: Steel Bed Outperforms Aluminum Bed Chevrolet: 2016 Chevrolet Silverado TV Spot, 'Steel Bed Outperforms Aluminum Bed'
Online Views: 4,286,408
Social Actions: 44,878
SpotShare: 9.21%
Sprint: Paul Switched Sprint: Sprint TV Spot, 'Paul Switched'
Online Views: 1,505,963
Social Actions: 14,890
SpotShare: 3.17%
Red Lobster: Surprise Red Lobster: Red Lobster Lobster & Shrimp Summerfest TV Spot, 'Surprise'
Online Views: 9,339
Social Actions: 21,492
SpotShare: 1.70%
Apple iPhone: Shot on iPhone by Nicolas D. Apple iPhone: Apple iPhone TV Spot, 'Shot by Nicolas D.' Song by Jean-Jacques Perrey
Online Views: 963,179
Social Actions: 2,737
SpotShare: 1.49%
Apple iPhone: Shot on iPhone by Mitchell H. Apple iPhone: Apple iPhone TV Spot, 'Shot on iPhone by Mitchell H.' Song by Her
Online Views: 915,761
Social Actions: 2,669
SpotShare: 1.43%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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