Take in a Movie, Get a Massage

Just Another Day at the Office for Hearst

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NEW YORK (AdAge.com) -- First it was Condé Nast's in 2000. Then came Time Warner's in 2004. Now, in 2006, Hearst has one of its own. We're talking, of course, about shiny new office towers and Hearst is certainly stepping up the perks for its employees.
Hearst's newly opened tower houses a movie theater and a 9,000-square-foot gym.
Hearst's newly opened tower houses a movie theater and a 9,000-square-foot gym. Credit: Greg Palmer

Movie night
This week, 84 employees and their plus-ones were invited to attend a screening of "Breakfast at Tiffany's" to kick off the company's Monday Nite Movies. Held in the newly christened Joseph Urban Theater on the third floor of the Hearst Tower, each month features a different theme, the first being fashion. Employees have a say in what they see, voting from a list of the top 10 movies in each genre.

"People are very excited about the theater," said Jessica Kleiman, executive director of public relations. "The tower in general has been great for morale."

Also kicking off next week: Hearst Perks, a program that gives every employee a book of coupons good for yoga classes, admission to museums and lunches in Hearst's Café 57.

Offering a lot more
"We've always had employee discounts to museums and area restaurants, but the new Hearst Perks will offer a lot more," said Ms. Kleiman

The tower's 9,000-square-foot gym offers employees the chance to lift weights, take some kickboxing classes, or have a massage during their lunch break. At $60 a month (which can be brought down to $35 through a health-and-wellness reimbursement) and free workout gear, Hearst makes exercising convenient and affordable. And next week, those first in line can get a free 10-minute massage at the spa.
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