Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Motorola and Verizon team up with James Franco to introduce the Droid Turbo (Creativity previewed the spot and made it an Editor's Pick), and Chevrolet puts together a focus group to prove that "You know you want a truck." Meawhile, it's not your imagination: Ads for blockbuster new game releases are all over TV these days. Warner Brothers Games, GameStop (promoting "Assassin's Creed Unity") and Activision commercials together make up three-fifths of our new releases -- and Activision also tops the most-engaging portion of our chart, thanks in large part to millions of views of its ad online.
Activision: Discover Your Power
Chevrolet: You Know You Want a Truck: Focus Groups
Warner Brothers Games: Leave Your Mark
Southwest Airlines: Wedding Season Dance Party
GEICO: Horror Movie: It's What You Do
