Ad Age's Annual Swag Watch: Day Two

Still Kinda Merry, Still Kinda Bright

By Published on .

Photography by Hoag Levins

NEW YORK ( -- Around these parts, Ad Age staffers are diligently working to produce premium content for our website. But what makes this week different from all other weeks is that we get to take numerous cookie and candy breaks, and decorate our cubicles with all the pretty swag we get. Here's some more of the cheer we've gotten so far.

ABC Family's Christmas in a Can
ABC Family's annual favorite is something we excitedly refer to as "Christmas in a Can." The "25 Days of Christmas"-emblazoned tube bears a glittering faux spruce strung with enough silver bells to deck the Intrepid, not to mention good tidings from the network and a handy guide to its complete holiday programming schedule. That's roughly 600 hours of Christmas specials, people. The tree included some lights as well, but the very plain lead warning on their packaging convinced us not to open them.
The Vidal Partnership and Sprint's ornament
The Vidal Partnership and Sprint sent a collaborative present, a "custom, hand-painted ornament imported from Latin America." The gift does double duty, however, since it also includes a brochure touting Sprint products as "The Perfect Gift" this season. We've got to say this might be the nicest piece of artisanal, heritage-inflected, non-edible swag yet.
Ignited's 'breath of fresh air'
Proving that budget cutbacks don't diminish good old American creativity, the good people at Ignited sent a vial infused with "a breath of fresh air." If you can't tell from the picture, yeah, it's an empty jar.
Raz PR's card
OK, Raz PR, you got us here. Your simple card wins the Ad Age Swag Watch award for most self-referential, painfully adept interpretation of the annual song and dance that is the swag tradition. Raz deftly characterized our collected swag as things that "clutter up our desks, go straight into the trash bin or ruin our holiday diets." Instead, Raz said, it chose to donate its swag budget to some worthy charities. Yes, it used the phrase 'swag budget,' and, yes, we successfully used the word 'swag' six times in this single caption.
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