Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Serena Williams shows her unlimited drive, concluding her spot for Nike with "there's no day that goes by that I feel like losing"; Samuel L. Jackson sets off a domino effect with doors in Capital One's ad; two brothers fulfill their childhood dream of racing each other in Monaco in Toyota's latest; and T-Mobile promotes its doubled LTE coverage.
Finally, the Air Jordans that were banned in 1985 by the NBA make a defiant return to our screens and the streets.