Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Mini USA praises American Olympians, including Claressa Shields, Carlos Balderas, Ibtihaj Muhammad and Serena Williams for "defying labels"; kids woefully say goodbye to summer and go back to school with their Walmart gear; child athletes in Toyota's new spot all play different sports but have something in common: families who are always willing to give them rides to practice; and what starts as a slice of Land O'Lakes butter becomes a hearty soup that feeds soup kitchen patrons.
Finally, Olympic soccer star Alex Morgan tells her fans to ignore the naysayers as part of Chobani's #NoBadStuff campaign.