Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Apple shifts from cookies to kisses in its spot featuring an awkward lip-lock between Alison Brie and Nikolaj Coster-Waldau; finance company SoFi features a man embarking on a new career; and Kia promotes its Sedona.
Bud Light rolls out the latest in its Bud Light Party campaign, with Amy Schumer and Seth Rogen creating opportunities for debates about the important issues ("it's pronounced JIF").
Finally, Capital One gives us Spike Lee and Samuel L. Jackson schooling Charles Barkley on flightless birds while road-tripping to the NCAA Final Four.