Streaming Battle Escalates as Amazon Gets Fox and Netflix Gets DreamWorks

Wednesday Event Expected to Bring Long-Rumored Amazon Tablet

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The competition for major media content continues to heat up with new pacts bringing Fox movies and TV shows to Amazon's streaming service and Dreamworks Animation films to Netflix.

Amazon's deal with Fox means Amazon Prime members can stream a "broad section of movies and TV shows" -- including "24," "Arrested Development," "The X-Files" and "Ally McBeal" -- starting later this fall, Amazon CEO Jeff Bezos said in a letter to customers on the site. The deal does not appear to include current seasons of Fox shows.

Amazon is widely expected to use a press conference Wednesday to introduce its own tablet computer, a device that will encourage consumers to watch more video through the Amazon Prime service.

Netflix, meanwhile, has won the right to offer movies from DreamWorks Animation SKG, the studio behind films such as "Shrek" and "Madagascar," in a deal replacing a DreamWorks pact with HBO. The pact will include new releases starting in 2013.

Online streaming is fueling an increasingly competitive, and increasingly complicated, battle for the rights to show consumers movies and TV shows. Netflix's arrangement to carry movies from Starz recently broke down because Starz reportedly wanted to be carried on a premium tier that would cost customers more and, in the process, protect the relationship between Starz and its cable and satellite distributors. Starz is included, however, in the new Blockbuster Movie Pass service from Dish Network.

CBS, meanwhile, is still refusing to allow Hulu to stream its shows on the web, recently telling the Ad Age Digital West conference that the network is "tripling down on video," but particularly on its own sites.

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