Netflix Deal Over, Viacom Takes Dora and SpongeBob to Amazon Prime

Pact Includes Exclusive Streaming Rights to Past Seasons of Some Shows

By Published on .

Amazon has swooped in on the streaming rights to hundreds of TV shows from Viacom's stable of cable channels after Netflix allowed its deal with the cable giant to expire.

Nickelodeon's 'SpongeBob SquarePants' is leaving Netflix and arriving on Amazon Prime.
Nickelodeon's 'SpongeBob SquarePants' is leaving Netflix and arriving on Amazon Prime.

The new multi-year agreement between Amazon and Viacom will bring children's shows from Nickelodeon and Nick Jr. including "Blue's Clues," "Victorious" and "The Backyardigans" as well as MTV and Comedy Central series such as "Awkward," "Tosh.0" and "Workaholics" to the Amazon Prime streaming service. Amazon Prime subscribers will also have access to future episodes of "Dora the Explorer" and "SpongeBob SquarePants," among other shows.

Amazon will be the only subscription streaming service to offer certain Viacom library content, the companies said, including past seasons of Nick Jr. series such as "Blue's Clues" and "Dora" as well as other networks' shows.

Financial terms of the deal were not disclosed.

Netflix said in April that it would allow its deal with Viacom to expire as it looked to "focus on exclusive and curated content." At the time the company said it was considering licensing particular shows but no longer wanted to pay for "non-exclusive, bulk content."

The new deal gives Amazon an opportunity to substantially grow its library of streaming titles, which it says includes more than 41,000 movies and TV episodes. It recently struck exclusive deals for the PBS hit "Downton Abbey" and the upcoming CBS summer miniseries "Under the Dome," which will be available to stream four days after it airs on the broadcast network.

Amazon is also making its first foray into original content, announcing its first five series for pickup last week.

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