Why Would Amy Poehler Pay $50,000 for a Pair of Jeans?

Because She Doesn't (Yet) Know They're on Sale at Old Navy Starting at $19. Watch the Newest Ads on TV

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Cabela's, the national outdoor-recreation retailer with a massive catalog/web operation, can't seem to wait for August to end; it's already promoting its Fall Great Outdoor Days sale. The NFL, meanwhile, is looking forward to September 4; the taglines "We can't wait" and "Back to football" close out a commercial full of fans eagerly discussing the new season. And the seemingly inexhaustible Amy Poehler -- who worked as a teacher, politician, soccer coach, spa receptionist, fast-food worker and law-firm executive in previous Old Navy spots -- is now a gallerist. Will she one day come to her senses and just get a job at Old Navy? Stay tuned.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Old Navy: Art is Dead. Jeans are Alive. Old Navy: Art is Dead. Jeans are Alive.
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Aug. 13, 9:32 pm EST
National Football League (NFL): We Can't Wait National Football League (NFL): We Can't Wait
Network: ESPN2
Show: NFL Live
Airing Date: Aug. 13, 2:42 am EST
Retailmenot.com: We're Out to Save the World (More Money) Retailmenot.com: We're Out to Save the World (More Money)
Network: CNBC
Show: American Greed
Primetime Airing: Aug. 13, 9:10 pm EST
Cabela's: In Your Sights Cabela's: In Your Sights
Network: Discovery
Show: Spawn of Jaws: The Birth
Primetime Airing: Aug. 13, 10:17 pm EST
Kohl's: Sportswear Kohl's: Sportswear
Network: NBC
Show: America's Got Talent
Primetime Airing: Aug. 13, 8:30 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: Instinct Takes Over Adidas: Instinct Takes Over
Online Views: 10,108,737
Social Actions: 37,543
SpotShare: 8.02%
It Can Wait: #X It Can Wait: #X
Online Views: 60,602
Social Actions: 42,533
SpotShare: 3.43%
Foot Locker: Selfie Foot Locker: Selfie
Online Views: 3,188,651
Social Actions: 11,013
SpotShare: 2.46%
Foot Locker: Short Memory Pt. 1 Foot Locker: Short Memory Pt. 1
Online Views: 3,524,575
Social Actions: 2,403
SpotShare: 1.94%
Under Armour: I Will What I Want Under Armour: I Will What I Want
Online Views: 992,630
Social Actions: 17,794
SpotShare: 1.93%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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