Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Honda reveals that the Honda Fit is gluten-free, while Walmart enlists TV foodie Adam Richman for another one of his spots plugging the retailer's grocery offerings (specifically ground beef). And Old Navy pitchwoman Amy Poehler is running for office -- though it's not clear which office -- and it appears that she's just as distracted and noncommittal a wannabe politician as a soccer coach and so on.
Honda: Synth, Um, Seattle
BasicTalk: News Anchor
Walmart: Tips for Burger Bliss
Beats Audio: The Game Before The Game
