Apple Really, Really Wants You to Figure Out What Your 'Verse' Is Already

Esa-Pekka Salonen, the Finnish Conductor and Composer, Knows What His Is. What's Taking You?

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the Memorial Day holiday weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, KFC adapts its family-centric #HowDoYouKFC campaign for a "Game Night bucket" promotion, while Christopher Columbus "discovers" the Subway Flatizza in an unusually long (1:45) faux infomercial that so far has run only once -- during "Family Guy" on Cartoon Network. And Apple continues to take a highbrow approach to selling its iPad Air as a creative tool in a new spot starring Esa-Pekka Salonen, the Finnish conductor and composer, that uses the "What will your verse be?" tagline introduced in January. (A second new "verse" spot stars a travel writer.)

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
McDonald's: McCafe Copy Machine Moment McDonald's: McCafe Copy Machine Moment
Network: ESPN
Show: NBA Basketball
Primetime Airing: May. 26, 9:06 pm EST
Apple: Conductor Apple: Conductor
Network: ABC
Show: Castle
Primetime Airing: May. 25, 9:12 pm EST
Subway: Christopher Columbus Subway: Christopher Columbus
Network: Cartoon Network
Show: Family Guy
Primetime Airing: May. 26, 10:13 pm EST
KFC: Almost Impossible KFC: Almost Impossible
Network: ESPN
Show: NBA Basketball
Primetime Airing: May. 26, 10:59 pm EST
The Home Depot: The Power of Gas The Home Depot: The Power of Gas
Network: MLB Network
Show: MLB Baseball
Primetime Airing: May. 26, 8:39 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Qatar Airways: FC Barcelona Qatar Airways: FC Barcelona
Online Views: 3,132,905
Social Actions: 38,799
SpotShare: 5.78%
Neutrogena: Wet Skin Challenge Neutrogena: Wet Skin Challenge
Online Views: 177
Social Actions: 18,188
SpotShare: 1.64%
Google Play: Play Your Heart Out Logo Commercial Google Play: Play Your Heart Out Logo Commercial
Online Views: 2,063,644
Social Actions: 492
SpotShare: 1.54%
Apple: ChÈrie King Apple: ChÈrie King
Online Views: 363,048
Social Actions: 7,693
SpotShare: 0.96%
Panini : Collect Panini : Collect
Online Views: 1,075,097
Social Actions: 514
SpotShare: 0.83%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss Friday's batch of Hot Spots? They're right here.

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