Samsung Shows Off the Babysitting Capabilities of the Galaxy S5

It's Apple vs. Microsoft vs. HP in New TV Ad Tablet Showdown

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, it's a tablet showdown, with Apple running another ad in its "Verse" campaign (the first of which featured the voice of Robin Williams) that puts the spotlight on Beijing electropop group Yaoband; Microsoft putting its Surface Pro 3 side-by-side with a MacBook (a sort of mock tribute to those old "Mac vs. PC" ads that Microsoft recently used to compare its personal assistant Cortana to Apple's Siri); while HP shows off its Pavilion x360 with a series of Vine shorts. While Samsung doesn't directly enter the fray with a new tablet spot, it does show off the tablet-like appeal -- and babysitting capabilities -- of the Samsung Galaxy S5. And Old Spice serves up a fresh 15-second cut of its Mandroid nightclub spot.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Apple: Yaoband's Verse Apple: Yaoband's Verse
Network: CW
Show: Arrow
Primetime Airing: Aug. 11, 9:35 pm EST
Microsoft Surface: Power Microsoft Surface: Power
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Aug. 11, 8:45 pm EST
Hewlett Packard (HP): #BendTheRules of TV Advertising Hewlett Packard (HP): #BendTheRules of TV Advertising
Network: NBC
Show: American Ninja Warrior
Primetime Airing: Aug. 11, 10:40 pm EST
Samsung Mobile: Reply All: Close Call Samsung Mobile: Reply All: Close Call
Network: ION
Show: Criminal Minds
Primetime Airing: Aug. 11, 8:06 pm EST
Old Spice: Nightclub Old Spice: Nightclub
Network: Cartoon Network
Show: King of the Hill
Primetime Airing: Aug. 11, 8:27 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: Instinct Takes Over Adidas: Instinct Takes Over
Online Views: 6,814,102
Social Actions: 35,831
SpotShare: 5.10%
Under Armour: I Will What I Want Under Armour: I Will What I Want
Online Views: 1,913,629
Social Actions: 47,018
SpotShare: 2.97%
Foot Locker: Short Memory Pt. 1 Foot Locker: Short Memory Pt. 1
Online Views: 3,669,979
Social Actions: 5,734
SpotShare: 2.18%
Samsung: ADD52 Samsung: ADD52
Online Views: 3,499,586
Social Actions: 1,268
SpotShare: 1.92%
It Can Wait: #X It Can Wait: #X
Online Views: 60,242
Social Actions: 41,811
SpotShare: 1.77%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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