Gets Eight Nods, 'Virginia Quarterly Review' Gets Six

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NEW YORK (AdAge.com) -- The Atlantic Monthly leads the field for this year’s National Magazine Awards with eight nominations across seven categories, while Glamour has a chance to repeat last year's win for general excellence, as the American Society of Magazine Editors released the 115 finalists for its National Magazine Awards, known as the Ellies, this morning.
'The Atlantic Monthly' received two of its eight nominations in the reporting category, pitting it against 'Harper’s Magazine,''The New Yorker' and Wenner Media’s 'Rolling Stone.'

The finalists for the awards, which are the top honor for consumer magazines each year, emerged from 1,643 entries submitted by 356 print and online publications.

Big issues
Health care, the Iraq war, the war on terror and global warming emerged as big themes favored by the 215 judges who sorted through the submissions. Only 25 magazines based outside of New York made the cut; first-time finalists include online players McSweeney's, CNET.com, Conde Nast Publications' Men.style.com, as well as Rodale’s Backpacker, Hearst’s Town & Country Travel and the recently shuttered Legal Affairs.

Conde Nast’s Glamour, National Geographic, Hearst’s O, The Oprah Magazine, Rodale’s Prevention and Time Inc.’s Time all nabbed nominations for general excellence among magazines with circulation above 2 million. Glamour’s win in that category last year was a shocker -- no women's magazine had won for general excellence since Mirabella in 1992.

The general-excellence nominees for titles with circulation between 1 million and 2 million are ESPN The Magazine; Time Inc.’s Fortune; Martha Stewart Living from Martha Stewart Living Omnimedia; and The New Yorker and Vogue, both from Conde Nast.

The Atlantic Monthly received two of its nominations in the reporting category, pitting it against Harper’s Magazine, The New Yorker and Wenner Media’s Rolling Stone.

Stiff competition
The New Yorker, among others, will be a formidable opponent. It won the most awards last year -- five -- and has won more Ellies (so named because of the Alexander Caldott Stabile elephant statue winners receive) than any magazine in the competition’s 40 years. It is nominated for five this year.

The Virginia Quarterly Review snagged six nominations. Harper’s, Conde Nast’s GQ, National Geographic and New York received five each. Time Inc.’s Field & Stream, Men’s Health from Rodale, Rolling Stone, Time, Texas Monthly and Conde Nast’s Vanity Fair each snared three.

The nominees for general excellence online are Beliefnet, CNET.com, Men.style.com, National Geographic Online and Newsweek.com.

Winners will be named at a ceremony May 9 in New York. More details are available at http://asme.magazine.org.

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