Audi Goes Off-Script (Watch the Newest Ads on TV)

Plus, the Five Most Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Tina Fey goes back-to-school shopping for her daughters in an American Express ad that Creativity made an Editor's Pick, while Jon "Don Draper" Hamm sings the praises (via voice-over) of the "all-new C-class" in a Mercedes-Benz spot. And Audi goes "off-script" in a commercial that that aired, appropriately enough, during the 66th Primetime Emmy Awards telecast.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Xbox: NFL Xbox: NFL
Network: Fox Sports 1
Show: The Big Catch: 2014 FOX Sports Football Preview
Primetime Airing: Aug. 25, 8:33 pm ET
American Express: Back-to-School Shopping American Express: Back-to-School Shopping
Network: ESPN
Show: 2014 U.S. Open Tennis
Airing Date: Aug. 25, 11:54 am ET
Audi: Scripted Life Audi: Scripted Life
Network: NBC
Show: The 66th Primetime Emmy Awards
Primetime Airing: Aug. 25, 8:16 pm ET
Buffalo Wild Wings: Hail Barry Buffalo Wild Wings: Hail Barry
Network: ESPNU
Show: CFB Daily
Airing Date: Aug. 25, 11:15 am ET
Mercedes-Benz: Who's In? Mercedes-Benz: Who's In?
Network: ESPN2
Show: 2014 U.S. Open Tennis
Primetime Airing: Aug. 25, 9:11 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 3,687,277
Social Actions: 77,231
SpotShare: 6.81%
Activision: Launch Gameplay Trailer Activision: Launch Gameplay Trailer
Online Views: 2,892,611
Social Actions: 22,533
SpotShare: 3.05%
Herbal Essences: The Vegan Herbal Essences: The Vegan
Online Views: 202,444
Social Actions: 26,397
SpotShare: 1.71%
Truth: Unpaid Tobacco Spokesperson Truth: Unpaid Tobacco Spokesperson
Online Views: 1,197,864
Social Actions: 13,646
SpotShare: 1.52%
Kia: Fully Charged Kia: Fully Charged
Online Views: 303,709
Social Actions: 20,772
SpotShare: 1.43%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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