Axe Has Some Advice on the Art of Seduction in New Spot

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, novice babysitter Amy Schumer phones a friend who says Old Navy is the spot for kids' back to school needs; the "duel expert" takes center stage in a spot for Supercell game "Clash Royale"; Emma, an eBay lover, loves online shopping and the color green throughout her life; and a spot touting the uses of the iPad Pro has Apple's classically crisp aesthetic.

Finally, Axe gives men on first dates the valuable advice of knowing when to "shh."

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Old Navy: Back to School: Roped In Old Navy: Back to School: Roped In
Network: ABC
Show: The Bachelorette
Primetime Airing: Aug. 1, 8:57 pm ET
Supercell: Clash Royale: Meet the Duel Expert Supercell: Clash Royale: Meet the Duel Expert
Network: CW
Show: Supergirl
Primetime Airing: Aug. 1, 9:45 pm ET
eBay: Emma eBay: Emma
Network: FXX
Show: The Simpsons
Primetime Airing: Aug. 1, 9:08 pm ET
Apple: What's a Computer? Apple: What's a Computer?
Network: CBS
Show: Scorpion
Primetime Airing: Aug. 1, 10:47 pm ET
Axe: Say Tomato Axe: Say Tomato
Network: USA Network
Show: WWE Monday Night RAW
Primetime Airing: Aug. 1, 8:24 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Hillary for America: Role Models Hillary for America: Hillary for America TV Spot, 'Role Models'
Online Views: 213,183
Social Actions: 41,523
SpotShare: 5.87%
GEICO: Marco Polo: It's Not Surprising GEICO: GEICO TV Spot, 'Marco Polo: It's Not Surprising'
Online Views: 1,617,553
Social Actions: 6,198
SpotShare: 5.62%
DirecTV: Peyton on Sunday Mornings: Groceries DirecTV: DirecTV NFL Sunday Ticket TV Spot, 'Peyton on Sunday Mornings: Groceries'
Online Views: 357,966
Social Actions: 19,333
SpotShare: 3.50%
Samsung Mobile: Go With Galaxy Samsung Mobile: Samsung TV Spot, 'Go With Galaxy' Song by Luke Christopher
Online Views: 8,673
Social Actions: 21,594
SpotShare: 2.76%
Carl's Jr.: Fantasy Carl's Jr.: Carl's Jr. Bacon 3-Way Burger TV Spot, 'Fantasy' Featuring Genevieve Morton
Online Views: 186,210
Social Actions: 9,672
SpotShare: 1.85%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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