Just How Bad Is NBC's Surprise Hit 'The Voice' for Simon Cowell?
Suddenly we have another singing competition to care about. NBC's "The Voice" is , simply, an unexpected delight. I've been watching it almost against my will because, well: Gah! I don't need another karaoke competition in my life! But the buzz surrounding the show has become so deafening that I felt compelled to check it out and, damn it, I'm hooked. (As of this writing, all three episodes can be viewed online at NBC.com and Hulu if you want or need to catch up.)
- "The Voice" averages about 18,000 tweets per day on days that it's not on the air -- which means people keep thinking about it and discussing it throughout the week -- and it generated a very impressive one-day peak of 128,646 tweets on April 26, the day it debuted.
- To put that in context, take a look at our EKG chart, which pits longtime Twitter favorite "Glee" -- which airs on Fox, also on Tuesday nights -- against "The Voice." In the case of both shows, we measured a roll-up of tweets (including not just the show name, but in the case of "Glee," character names, and in the case of "The Voice," contestant and coach names).
- Trendrr also broke out just the #thevoice tweets for me -- because I was curious how effective NBC's strategy of promoting an official hashtag has been. Turns out it's definitely a great idea: The majority of Twitterers tweeting about "The Voice" -- about three-quarters each time the show has aired -- are making a point of including #thevoice in their tweets. In essence, NBC is trying to train "The Voice" viewers to all be on the same page in terms of generating Twitter buzz.
- Elsewhere in the social sphere, "The Voice" has a long way to go to catch up with "Glee": As of this writing, 13,652,478 people like "Glee" on Facebook. Only 90,809 people like "The Voice" on Facebook so far.
UPDATE: EW's Hibberd is reporting that "The Voice" dropped 19% last night, delivering "10.3 million viewers and a 4.6 preliminary rating among adults 18-49" -- which was "still enough to beat usual Tuesday night leader 'Glee,' which had 9.1 million viewers and a 3.6 rating. ... Overall, NBC came in first place, with 'The Voice' growing 77% from its 'The Biggest Loser' (8.8 million, 2.6) lead-in."
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.