The Big 12 is finalizing a new six-year media rights package with its current partners ESPN and Fox, sources confirmed to Front Office Sports. The deal, which starts in 2025, is worth a total of $2.28 billion.
The deal solidifies a conference whose very existence was in question just a year ago when Texas and Oklahoma announced they would leave for the SEC, taking half of the conference’s media rights value with them.
But new commissioner Brett Yormark was able to negotiate a package that will bring in millions more than the current deal. The additions of BYU, Cincinnati, UCF, and Houston undoubtedly provided a boost.