Where Brands and Media Converge

2008 Venice Festival of Media, April 13-16

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NEW YORK (AdAge.com) -- Before they hit Cannes this summer, some of the world's most prominent media and marketing players will be making a pit stop in another glamorous European city: Venice. This April 13-16, C Squared Holdings is set to host its second-annual Venice Festival of Media, a global forum for the media industry.
The changing model for the media business is the theme of the festival, which is packed with 16 workshops and speakers including Ben Silverman, co-chairman, NBC Entertainment and NBC Universal TV Studio; Mike Murphy, VP-global sales, Facebook; and Anssi Vanjoki, exec VP-general manager, multimedia, Nokia.

A keynote address, "Regulating media in the digital age," will be given by Viviane Reding, European commissioner-information, society and media.

Featured panelists
Panelists at the workshops include Sir John Hegarty, chairman-chief creative officer of BBH; Jack Klues, chairman Publicis Groupe Media; Dominic Proctor, CEO of MindShare Worldwide; Nick Brien, Global CEO, Universal McCann; and Mainardo de Nardis, CEO, Aegis Media Global, among others.

The conference isn't just for agencies and publishers either -- marketers are expected to make up more than 20% of the festival's attendees, expected to exceed 800. Marketers participating as speakers include Stephen Norman, senior VP-global marketing, Renault; Sital Banerjee, global media director, Phillips; Ian Chapman-Banks, VP-marketing, Asia Pacific, Motorola; Pio Schunker, VP-creative excellence and visual ID, Coca-Cola USA; and Laura Klauberg, VP-global media, Unilever.
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