Two Brothers Are Locked in a Battle for the Ages in New IHOP Spot

By Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a pair of salt and pepper shakers try to have a conversation using Google Duo, but keep getting interrupted; chaos and violence rule in the world of "WWE 2K17" in a 2K Games spot set to the contrastingly cheerful soundtrack of Petula Clark's "Downtown"; and lowest prices of the season are promoted in the latest from Kohl's.

How many breaths do you think you take a day? It's approximately 25,920, according to Training Mask's new ad for its "performance breathing device."

Finally, two brothers are locked in a battle of the ages in IHOP's "Eat Up Every Moment" campaign -- its first with Campbell Ewald.

Today's TV Ad Highlights
Powered by
New Releases
Top new ads recently aired on national TV
Google: Salt & Pepper Google: Salt & Pepper
Network: ABC
Show: Dancing With the Stars
Primetime Airing: Sep. 27, 8:32 pm ET
2K Games: WWE 2K17: Welcome to Suplex City 2K Games: WWE 2K17: Welcome to Suplex City
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Sep. 27, 10:07 pm ET
IHOP: Battle of the Ages IHOP: Battle of the Ages
Network: TV LAND
Show: The Andy Griffith Show
Primetime Airing: Sep. 27, 8:04 pm ET
Kohl's: Lowest Prices of the Season: Jeans, Tees, Shoes & Towels Kohl's: Lowest Prices of the Season: Jeans, Tees, Shoes & Towels
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Sep. 27, 10:33 pm ET
Training Mask: Learn to Breathe Correctly Training Mask: Learn to Breathe Correctly
Network: ESPN News
Show: SportsCenter
Primetime Airing: Sep. 27, 8:25 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Xbox: FIFA 17: Make Your Mark Xbox: FIFA 17 TV Spot, 'Make Your Mark' Feat. Anthony Martial, James Rodríguez
Online Views: 993,516
Social Actions: 44,543
SpotShare: 8.70%
Audi: Duel Audi: Audi TV Spot, 'Duel'
Online Views: 467,227
Social Actions: 20,918
SpotShare: 4.09%
H&M: New Autumn Collection 2016 H&M: H&M TV Spot, 'New Autumn Collection 2016' Song by Lion Babe
Online Views: 855,975
Social Actions: 6,325
SpotShare: 3.62%
Xbox: Gears of War 4: Launch Xbox: Gears of War 4 TV Spot, 'Launch'
Online Views: 797,210
Social Actions: 6,280
SpotShare: 3.42%
Domino's: Icons Domino's: Domino's BOGO TV Spot, 'Icons'
Online Views: 618,668
Social Actions: 342
SpotShare: 2.11%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

Most Popular