Winner of Burnett Project Will Get to Work With Steven Spielberg

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NEW YORK (AdAge.com) -– Consumer-driven content is about to gain the ultimate showcase. Fox has commissioned a new reality show from producer Mark Burnett that gives a prospective filmmaker the chance to direct a movie. The prize? The winner gets to work with Steven Spielberg.
Photo: AP
Steven Spielberg

The show, “On The Lot,” will air two nights a week on Fox next season and is a partnership between Mr. Burnett ("Survivor" and "The Apprentice"), Mr. Spielberg, the network and DreamWorks Television.

Following ‘Idol’ structure
Most notably, the show will follow the “American Idol” model in which the public gets to determine the winners. Fox will conduct a nationwide “Idol”-type search to come up with a group of 16 contestants. Once the team arrives in Hollywood, one member will be nominated as director the others will help produce. Each week contestants will try a different genre and will then be judged by a panel of industry experts before ultimately being judged by the public. The show is being described as part “Project Greenlight,” which aired on HBO, and part “Project Runway,” a show on the Bravo network.

The show’s twice-a-week broadcast schedule is another strategy borrowed from “Idol.” The first night will be called "The Film Premiere" and the second night "Box Office."

’Dream come true’
"For me, like any person who wants to be a filmmaker, the opportunity to work hand-in-hand with Steven Spielberg is a dream come true," Mr. Burnett said in a statement. The uber reality producer went on to say that "we're going to make an incredible show about looking for the next great filmmaker by mining the growing segment of the public making their own content, and giving them the chance of a lifetime."

Peter Liguori, entertainment president at Fox, said: “In this age of digital cameras, cellphones with cameras and the Internet -- with hundreds of thousands of people creating their own movies at home every day -- the concept of this series is completely relevant, tapping into a cultural phenomenon as it happens."

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