BusinessWeek Gets You to Do Its Work

August Issue Will Be Filled by Readers

By Published on .

NEW YORK ( -- BusinessWeek is asking readers to populate a full double issue in August, following fast in the steps of Budget Travel, whose 10th anniversary issue was written and photographed entirely by readers, and This Old House, which just styled itself as "Your Old House" for a reader-generated issue.

Turning mainstream-media content over to impassioned amateurs is a catching trend, so you can expect to see more magazines do the same soon enough.

But we want to call out BusinessWeek for two particular bits of brilliance. First, it scheduled its first user-generated experiment for the dog days of summer, when professional business writers struggle for news while their sources vacation around the globe.

And second, it made the theme "workplace issues," including specific topics such as "toxic bosses," "negotiating bureaucracy" and "generational tension." We think they'll receive more than enough articles and video from those poor readers stuck in their cubicles while their bosses, well, vacation around the globe.
Most Popular
In this article: