The Buzz

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THE CHICAGO TRIBUNE is hunting on for someone to spearhead what sounds a helluva lot like an editorial section to be shared across its portfolio of 13 dailies. "This editor will direct day-to-day operations of a new weekly personal finance section in the Chicago Tribune and other Tribune Co. newspapers. The first such editorial effort of the company, this section will explore areas of synergy and shared content and serve as a model for future sections," the ad reads. Intrigued? So are we, given the company's national ad ambitions with its corporate Tribune Media Net sell. But Tribune reps are absolutely mum. A "Your Money" section currently exists in the Chicago Tribune, but not in its other biggest dailies, like Newsday or the Los Angeles Times. The ad says the editor should be "an articulate advocate of synergy." Hey! This sounds like a job for Bob Pittman!

Speaking of jobs to be filled, Primedia finally landed a CEO when Kelly Conlin, ex-IDG president-CEO, signed on for what he characterized as a move away from divestitures in favor of a ramping up niches like automotive, outdoor, action sports and consumer guides. Dean B. Nelson, Primedia chairman, hopes Mr. Conlin's appointment will quell talk that Primedia is looking to sell big parts of its portfolio, adding the company was not in active discussions to sell its entire business-to-business unit.(Read more: QwikFIND aap07u)

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