The Buzz

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SO LONG THE HYPE . . . Slipped to The Buzz last week was, sure enough, an advance copy of the bona fide glossy version of American Media's The Star. On the front cover: One of the 453 "exclusive" photos from Britney's sorta-wedding. On the back cover: An ad for a Movado watch (actually its budget ESQ model, but who's nit-picking?). In-between: The latest Bonnie Fuller-ized tweaking (along with architect-spec'd Editor In Chief Joe Dolce) of the American Celebrity Magazine. New is what it bills as the world's first "beauty gossip column," strangely studded with implicit celeb endorsements. Still-the-same: Unseemly concern with celeb couples' chances for childbearing; gossip item suggesting Tara Reid is rehab-bound; vicious blind quotes from celeb "pals" ("I think she's basically lost her soul," says one of Britney's). The Buzz-take: The glossy stock sure helps, uh, severely pixilated paparazzi shots look more clearly . . . pixilated. We're supposed to wonder here if the new clothes will goose The Star's circulation, which has atypically stalled under Fuller's stewardship. But all that matters to us right now is if the new Star will prevent 437 other celeb weeklies from launching this year (Gruner & Jahr USA Publishing and Gala-we're looking at you). Because, frankly, The Buzz can no longer keep up with `em.
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